Brand to Basket's Playbook for CPGs

Disrupting shopper marketing from the ground up.

Brand to Basket CPG Playbook

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Drive more sales and stronger retail partnerships 

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See the difference between localizing ads and geo-targeting.

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Increase brand awareness and strength at the community level.

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Learn how D2C and wholesale work together while focusing on the customer.

shopper marketing
“The local supermarket became even stronger during the pandemic," Williams said. "Why? These stores are in the community, they're familiar, and they've done an amazing job being resilient. I think consumers have fallen in love with their local stores again, and I think this trend will continue.”

Steven Williams, CEO PepsiCo Foods